The £15bn global mobile apps market

A business trying to cope in this fast-moving digital age may be resistant to ‘mobile apps’ believing they’re a young person’s game and not extending any further than Angry Birds. Think again.

Studies by ABI Research and MarketsandMarkets indicate a global market for such consumer-to-enterprise smart phone, tablet and laptop mobile software applications fast reaching 50 billion-plus downloads and worth £15.5bn.