Judith Campbell - founder of Feel Brand New
Having spent over 10 years as a human resources consultant, Judith Campbell knew what made people tick.
And she knew it was time for a change.
After receiving a colour consultation as a birthday gift she decided to re-train and launch her own image consultancy.
Feel Brand New now offers a range of services from colour and clothing recommendations to shopping and personal appearance advice plus specially tailored image workshops.
Campbell said: "Managing your appearance is an important part of who you are. People who look good feel good.
"It's as simple as that but trying to keep up to date, choose clothes that flatter your shape and translate that into your own style can be a real challenge for many people - they just don't know where to start."
A typical day starts with a run with her dog before cycling to her studio.
Throughout the day there will be one to one meetings and talks inside corporate organisations.
The advice could involve guidance on what colours suit a person, or how to choose cuts of clothes and types of fabrics which look best on someone's body shape.
Her professional workshop can take place over a number of days as she explains how to express personality through clothes and improve confidence.
Campbell said: "Taking the time to think about style and clothes is just not on the agenda for many professionals which is where a few hours spent with me be a fantastic time saving exercise- and I get to met a wide variety of people from all walks of life."