A tourism organisation is hoping to lure affluent Londoners to Scotland with a star-studded Burns Night event at a luxury store.
Scottish celebrities including TV presenter Jenni Falconer, DJ Edith Bowman and fashion designer Christopher Kane will help showcase the country's charms at the party in Harvey Nichols in London's Knightsbridge.
Visit Scotland hope the event will show off Scotland as a creative, cutting edge destination. Fashion website VOGUE.COM is also a partner in the event on January 25.