Sales lift follows new "strategic approach" supported by Scottish Development International
Scottish textile firms secured a "record" £1.3 million in sales in Japan over the last year after adopting “a new strategic approach” backed by Scottish Development International (SDI).
The new strategy focuses on working closely with key influencers and retailers in the Far East to help open up opportunities for companies in Scotland.
Last November a Scottish fair at the Hankyu Department Store delivered sales valued at £540,000 for the Scottish companies involved.
Then in December, six Scottish companies showcased their products on Japanese shopping channel, Jupiter Shop Channel, which brought combined sales of £742,000.
SDI country head in Japan, Stephen Baker, said: “We’ve been working closely with key influencers in Japan to understand more about how we can open up even more opportunities for Scottish companies and we’re already seeing success with Scottish textile companies such as Johnstons of Elgin, Mackintosh, Hawick Cashmere of Scotland and BEGG-Scotland which have been trading in Japan for a number of years.
“To succeed, Scottish textile companies have to play to their strengths – unique heritage, high quality diversity and design, refined craftsmanship and home to the finest fabrics in the world – these strengths will help us meet our ambitious exporting target of 50 per cent by 2017.”