Event at Scotland House held to coincide with the Olympics
Scotland's creative industries have been showcased to companies from around the world at an event in London held to coincide with the Olympics.
The event took place on Tuesday night night at Scotland House, which has been set up in the Army and Navy Club in Pall Mall for the duration of the Olympics.
Scotland House is a partnership between the Scottish Government, VisitScotland, EventScotland, Scottish Enterprise, Creative Scotland and sportscotland, with input from Glasgow 2014, Glasgow City Marketing Bureau and Marketing Edinburgh.
Guests at the event could take a virtual tour of the new V&A museum in Dundee, try out new mobile apps and see the latest fashions from designers.
Culture Secretary Fiona Hyslop said it was a "fantastic showcase of our outstanding creative industries".
The creative sector in Scotland is said to be worth £3.2 billion to the Scottish economy, and has the highest concentration outside London of film, TV and animation production firms in the UK with more than 100 production companies.
Scotland is also home to around 50 game developers, while Scottish textile exports are worth £295 million a year.
An economic impact study, published by Creative Scotland in June, put the total number of jobs supported by the creative industries at 86,500 – a rise of 35 per cent on the last official figures compiled in 2007.
And a separate study compiled by Creative Scotland and Scottish Enterprise suggests a further 21,000 people work in the arts and creative industries in Scotland in some capacity.
Ms Hyslop said: "Scotland is known the world over as a place of creativity and innovation, and we boast a wealth of talent. As well as being Olympic year, 2012 is our Year of Creative Scotland when we are highlighting and celebrating our nation's cultural and creative strengths.
"This event is a fantastic showcase of our outstanding creative industries, a sector which generates significant benefits for our economy."
Scottish Enterprise chief executive Lena Wilson, who was also at the event, said: "The Olympics has a long tradition of celebrating culture and creativity alongside sporting success, so it is fitting that tonight we are taking some time to celebrate Scotland's creative industries.
"That's why showcases such as these are important to raise the profile of the talent that exists in Scotland and to forge new relationships that could have a positive impact economically as well as culturally."