Envestors has invested £3m since March 2010 in animated TV show producer, Olly Limited
A SUBSIDIARY of Scottish investment syndicate Braveheart has closed a new £1 million investment in children's television firm, Olly.
London-based angel investment syndicate Envestors, which Braveheart acquired last year, has raised £3 million for the producer of 'Olly the Little White Van', since March 2010.
Since its June debut on CiTV and ITV1, the animated series has reported a 233 per cent rise in viewing figures, outperforming pre-school competition in its timeslot.
The brainchild of UK creative agency Ideas at Work, the series of five-minute shorts has also been snapped up by TVNZ in New Zealand.
The first series will be broadcast twice daily in the UK from September 5, and there has reportedly been rapid growth in online views.
This latest round of funding from Envestors will go towards making and marketing a new series.
Scott Haughton, director of Envestors, said: "Olly impressed us as a business model entirely different from its industry peers - one that creates a holistic brand with 21st century tools, and is serviced by highly talented people."
Toy maker Hornby has bought the master toy rights in pan-Europe and Australia for Olly the Little White Van, with toys set to hit the shelves in the UK by spring, 2012.
Creative company Ideas at Work was founded by the children's advertising specialist Henry Becket, who is also chief executive of Olly.
He said: "Olly the Little White Van is increasingly popular online and offline as well as on air.
It has been hard work and that continues, but also enjoyable. We have had great support from Envestors in London and Jersey."