Initiative hopes to benefit sporting estates
Bell Ingram has launched a new service targeting field sports.
The team behind Sporting Lets hope to provide estate owners yield greater profits by attracting more people from home and abroad to participate in stalking, shooting and fishing.
Charlotte Gilfillan, who is heading the initiative, has previously been a stalker on the Letterewe Estate in Aberdeenshire and an underkeeper on the Glenisla Estate in Angus.
She said: "Scotland is an extremely popular country in which to experience sports and outdoor activities, with many visitors coming from elsewhere in theUK, Europe and America.
"Our Sporting Lets service will take care of both the estate management for the land owners, while also ensuring visitors have an unforgettable sporting experience.
"We are sure this service will create new and exciting opportunities and benefits for those involved and will assist significantly in contributing to Scotlands economy."
Paul Wakefield, Bell Ingram's marketing manager, said: "Field sports provide a valuable and crucial income to many estates across Scotland, but it is also a very sensitive area.
"That's why we have put a lot of time and thought into getting our offering right and to focus on ensuring our Sporting Lets offer is new and different.
"We are very excited about Sporting Lets and believe it can become the number one choice for estate owners who want to let their sporting facilities and for those who want to take part in the sports."
The company has created a new section on its website dedicated to Sporting Lets.
Wakefield added: "Traditionally, sporting lets are marketed through a brochure but that can very limiting in its shelf life. A website means we can offer estates an instant platform to reach a wider audience to promote their activities, to offer packages with accommodation or to push special offers more proactively and with more up to date information.
"It means, for example, that an estate that may have vacancies in one area can advertise these instantly to their target audience."