On-trade sales down 2% - outperforming the on-trade market
C&C Group has reported a two per cent fall on on-trade sales of Tennents Lager in Scotland last year.
The Irish drinks group said Tennents Lager's sales were still outperforming the on-trade market in Scotland and is continuing to “build momentum” across the Scottish market.
Off-trade sales of Tennents fell by 16 per cent last year.
C&C said overall volume sales for the year to the end of February fell by eight per cent in the Scottish on-trade market.
Tennents volume sales in Ireland rose by 64 per cent last year, and overall operating profits from Tennents rose by 22.5 per cent.
Overall Tennents sales last year were down 3.2 per cent to Euro 216 million (£172 million).
In the past year, C&C has began exporting Tennents to overseas markets, including Russia, Australia, Italy and North America.
C&C launched Caledonia Best ale in the fourth quarter, which has now been rolled out to more than 1,000 points of sale across Scotland.
The group also recently launched a new premium lager named Tennents Original Export.
C&C, which also owns the Magners and Bulmers cider brands, today reported overall pre-tax profits of Euro 131.5 million, (£104.3 million) up from Euro 123.2 million (£98.1 million) last year.
Its overall volume sales fell by 10.5 per cent last year.