Double digit rise in whisky sales in Asia Pacific region
Diageo has reported a six per cent rise in quarterly sales largely from booming demand for Scotch whisky in the emerging markets.
Sales for the first three months of 2012 were also lifted by a return to growth in the North American markets, which offset a decline in European sales.
Diageo, which owns the whisky brands Talisker, Bells and Johnnie Walker, said a strategy to sell more premium whiskies in booming Asian countries was paying off.
Chief executive Paul Walsh said: “In Asia Pacific, our premiumisation strategy in Scotch in the emerging Asian markets continues to deliver double digit growth and therefore, while in Australia and North Asia consumer trends are weaker, the year to date performance is in line with the first half.”
Overall sales for the first nine months of the current financial year have risen by 18 per cent in Latin America and the Caribbean, by 12 per cent in Africa, 10 per cent in Asia Pacific and five per cent in North America.
Sales in the European regions have fallen by one per cent overall for the nine-month period.
Including sales from new acquisitions, quarterly sales rose by 11 per cent overall.